What Role Does Taste Play in Repeat Sales?
When you go grocery shopping or out to eat, what is the most important purchasing factor? Every consumer is motivated by something different. Some are looking for high-quality ingredients, while others are solely interested in taste.
According to one survey, roughly 93% of all American consumers prioritized taste in their decision-making process. That should come as no surprise. Who wants to eat something that does not taste good?
Read on to learn what role taste plays in repeat sales? Explore how to create repeat customers by emphasizing taste and quality.
Word of Mouth
Put yourself in the shoes of a customer. You go shopping at the grocery store and find a delicious product line.
What is going to be your next move? Of course, you are going to tell a friend or family member about it.
In today’s day and age, you are going to hit social media with the news. Perhaps this involves taking a picture and sharing it on Snapchat or Instagram. Some people will choose to write a recommendation on Facebook and tell everyone in their network about a new snack.
Now, consider some of the social media posts you have seen about food. While sometimes people comment about a cheap price, the primary focus is usually on taste. People are less likely to recommend a product that is unhealthy or does not taste good.
Free Samples
You may be wondering how we know that great taste and repeat customers are linked together. The answer lies in the successful results of free samples.
Major retailers like Costco have been giving out free samples for years. Why would they incur additional expense by giving out products for free?
The reason that retailers do this is that free samples lead to sales conversions. In one study, up to half of all customers who tried a free sample ended up purchasing it.
That means that they tried a snack and enjoyed the taste. The customer determined it was worth purchasing it because it tasted so good.
Online Shopping
In the last five years, online shopping is one of the major developments in the grocery industry. Consumers can download an app and select their items from the convenience of home. The coronavirus pandemic has only accelerated this trend. Consumers can shop in the safety of their own homes.
It is a lot harder to browse the aisles and randomly select products from the couch. Instead, online consumers are more likely to select the items they enjoy. Knowing that a snack tastes good is going to lead to them purchasing it repeatedly. Some grocery apps allow users to save favorite items so that they can easily add them to their cart.
How Taste Creates Repeat Customers
Great taste is the answer to how to get repeat customers. This hypothesis was proven by free sampling conversions and online shopping data. Also, consumers are less likely to recommend a snack on social media if it does not taste good.
If you want to learn more about how great taste creates repeat customers, contact us today to speak with our sales team.
